Creating Client Partners

Prospects will become customers and customers will become clients but only if you are doing things properly.

One of the keys to success for any business is to truly connect with your customers to make them clients. Clients truly ‘like’ you and want to succeed by helping you succeed in a mutual win-win scenario. I often tell our customers, “I want to grow my business by helping you grow yours”. It’s not just a catchy slogan, it’s the truth.

Get Customers Involved

When we complete a project for a good client partner we try to engage that customer in a D&D-3&3 meeting. This type of meeting is intended to get direct, candid feedback from our customers about our most recent project and then create a plan to make changes based on that feedback. The customer now buys in to our company processes and an incentive to work with us again as soon as possible. This is a competitive edge you can’t afford to miss.

D&D - 3&3 – How does it work?

The beauty of the D&D-3&3 is its simplicity. We bring our key project team together with key stakeholders in the completed project and actively listen to everyone’s concerns. First we collectively decide which 3 things went well on the job and create a plan to ensure that these 3 things continue to happen. Secondly we decide which 3 things could have gone better on the project and pick one of those 3 to fix on the next project.  We believe that if you pick more than one you will end up fixing nothing. The D&D-3&3 document is stored in a client file on our server and pulled out when reviewing the PEP for the next project. PEP is an acronym for Project Execution Plan and I will explain that in another posting.

Just Ask

How many times have you had feedback for a service or product you bought? How many times have you been asked for that feedback and had it honestly listened to and acted upon? This is a golden opportunity to make your customers and client partners in mutual success so listen and act. Get your customers involved and they will be your clients for life.