A Cool Thing Happened at Super Bowl XLV #BMW #Superbowl
D&D's Work Gets in a Super Bowl Commercial!
The Canadian feed didn’t carry it but BMW ran a great built in America ad at Super Bowl XVL. Imagine our surprise when we noticed that their ad included footage of the control system that D&D designed and installed in the Spartanburg SC plant to build the new BMW X3.
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What’s In The Video?
That’s the cool part! Anywhere that you see car parts being assembled, we designed and programmed the controls for that. There are parts where you see cars being painted and we did the tracking system for that. There are even some places where you see robots handling the car parts and we did the controls for that too.
We’re Famous
We’re not really famous but I never thought that the work that we did would be featured in a Super Bowl commercial. 25 million viewers saw our work. Well, except for the ones that were out getting another beer or some more chicken wings.
The Cost of this Exposure?
It is incredible to think that 30 seconds of television commercial space at Super Bowl XLV cost $3 million and BMW chose to showcase our systems. How are we going to follow this up? We have designed, programmed and commissioned a lot of systems over our 20 years of business. Maybe we should have our own spot at Super Bowl XVLI?
